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Kangwonland
About Kangwonland
  • Company Introduction
  • CEO
  • Business Introduction
  • Structure of the organization
  • History
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CHARACTERISTICS

Kanwonland

KANGWONLAND CHARACTERISTICS

Of the 17 total casinos in Korea, 16 of them are for foreigners only with no Koreans allowed. Legal gambling facilities are limited to only horse and bike racing. Due to a special act, Kangwon Land Hotel & Casino is the ONLY casino that accepts Koreans.

In the past, you could only enjoy the fantastic casino atmosphere in foreign countries. Now you can play at Kangwon Land Hotel & Casino.

01. GOVERNMENT PROJECT

National promotional project for the abandoned mine area district led by Gangwon Province and the national government This is a joint promotional project run by the national government and the provincial office of Gangwon-do. This project involves an abandoned mine area promotional district in accordance with the special law. It is the core project suggested during the planning for the promotion and development of the abandoned mine area.

02. PROJECT RUN BY PUBLIC ORGANIZATION

Secured 51% share in the public area 51% of Kangwon Land Corporation is owned by four regional autonomous governments, Gangwon-do Development Corporation established by the provincial office of Gangwon-do, and Korea Mine Reclamation Corporation under the supervision of the Ministry of Knowledge Economy. This gives the casino a government level credit rating while allowing it to practice fair and transparent management in further development projects and business operation.

03. GROWTH POTENTIAL

Kangwon Land, the center of tourism The tourism industry will continue to grow due to the sharp increase in national income, advanced tourist/leisure activities, and more foreign tourists using marine and air transportation to visit Korea. Along with other natural tourist resources and sites currently being planned and developed, Kangwon Land will become one of the main tourist sites in Korea.

VISION GROWTH

VISION 2020.

VISION 2020 - THE BEST FOUR-SEASON FAMILY RESORT IN ASIA

New vision system for a second jumpstart
  • SECURING SELF-SUSTAINED STRENGTH
    • A DIFFERENTIATED LUXURY RESORT
    • STRENGTHENING THE COMPETITIVENESS OF THE COUNTRY’S CASINO INDUSTRY
    • SECURING THE FUTURE GROWTH ENGINE
  • FURTHERING REGIONAL DEVELOPMENT
    • ESTABLISHMENT OF A SYSTEM OF COMMUNICATION BASED RELIABILITY
    • LAYING THE BASIS FOR ACCOMPANIED GROWTH
    • MPROVEMENT OF THE QUALITY OF LIFE OF LOCALS IN ABANDONED MINE AREAS
  • HIGHER EFFICIENCY IN OVERALL MANAGEMENT
    • IMPROVEMENT OF ORGANIZATIONAL STRUCTURE THROUGH INNOVATIONS
    • MPROVEMENT OF ORGANIZATIONAL PERFORMANCE THROUGH HUMAN RESOURSE DEVELOPMENT
    • BUILDING CREDITWORTHINESS BY STATING ON THE RIGHT PATH
  • INCREASING SOCIAL RESPONSIBILITY
    • STRENGTHENING THE SOCIETAL ROLE AS A PUBLIC COPPORATION
    • ESTABLISHING A HEALTHY GAMNG FUTURE
    • REALIZING THE GOAL OF ENVIRONMENTALLY FRIENDLY BUSINESS MANAGEMENT

PROMOTIONAL STRATEGY

INCREASE THE COMPETITIVENESS OF EXISTING BUSINESSES
  • Bolster the self-sustainability of existing businesses
    • Attract new customers & Upgrade customer management system
    • Develop a differentiated marketing strategy
    • Maintain the initiative in the domestic casino market
  • Construct an outstanding service system
    • Develop customer-oriented infrastructure
    • Improve customer service
    • Turn facilities into landmarks through new conceptualizations
  • Develop comprehensive cross-linked marketing
    • Develop a storytelling product from existing content
    • Become the hub of local tourism through the development of locally linked products
    • Strengthen synergy marketing through strategical alliances
CONTRIBUTE TO REGIONAL DEVELOPMENT & IMPROVE QUALITY OF SOCIAL CONTRIBUTION
  • Stimulate a cooperative local economy
    • Create a self-sustaining foundation for local economies
    • Stimulate communication with local communities
  • Strengthen the social contribution system
    • Build the KangwonLand social contribution model while creating a virtuous cycle
    • Build & Activate Creating Shared Value(CSV) system
    • Lead a healthy gaming culture & Reinforce preventive activities against gambling addiction
  • Renew brand value with regard to public interest
    • Sophistication of brand management
    • Overall corporate image reform through internal and external image improvements
  • Construct eco-friendly management system
    • Stimulate green energy management
    • Create environment-friendly resort complex
FOSTER ENGINES FOR FUTURE GROWTH
  • Create unique contents for Integrated Resort
    • Develop new attractions for customers
    • Create new programs unique to KangwonLand
  • Pioneer a new market to overcome regional limitations
    • Business diversification for new market
    • Discover business opportunities in new field
  • Establish new business promotion system
    • Establish strategic management of new businesses
    • Strengthen capabilities to implement new businesses
RENEW BUSINESS FUNDAMENTALS TO ACHIEVE PUBLIC GOOD
  • Establish a new corporate culture
    • Deploy a future-oriented organizational culture
    • Establish a cooperative system for labor-management advancement
    • Establish a transparent and ethical management system
    • free system
  • Establish strategic management promotion system
    • Strengthen strategy implementation system
    • Improve organizational structure & build responsible management system
    • Build a strategic budget management system
    • Re-establish communication with stakeholders
  • Build performance-oriented organization operating system
    • Build a comprehensive performance management system
    • Re-establish rational personnel system
    • Create mid-to-long-term global HRD plan
  • Strengthen business infrastructure
    • Optimize IT systems and business processes
    • Establish a Creative Government 3.0 system
    • Establish an accident-free system
FUTURE VISION

FUTURE VISION

WE WILL BECOME THE BEST FOUR-SEASON FAMILY RESORT IN ASIA, ATTRACTING 10 MILLION VISITORS A YEAR.
FUTURE VISION
2010 2013 2017 2020
4.5 MILLION 6 MILLION 8 MILLION 10 MILLION

MANAGEMENT GUIDELNINES

MANAGEMENT GUIDELNINES.
KANGWON LAND
Fair and transparent public management
Happy management that satisfies everyone
Creative management for the future

CORE VALUE

Announcement of High1’s core values to realize Vision 2025

The development of human civilization is the result of continuous challenge by people with dreams.

Dreams create miracles in the lives of individuals on a small scale, but can engage the course of history on a bigger scale. Thanks to dreams, people were able to walk on the Moon and cure deadly diseases. The same goes with businesses because a business with dreams makes its employees passionate and changes people.

An organization's dreams are the bowls into which its employees' efforts are poured, and dreams make it possible for individuals and organizations to grow continuously. When our dreams are realized, our workplace will become one of Korea's representative brands filled with passion. Dreams cannot be fulfilled without sharing the same values and beliefs that all of us live up to.

Making efforts without standards and direction is like building a house on sand. The core value of an organization is the basis of regulations and standards that should be shared among all employees. It not only serves as a cornerstone of the organization's vision, but also as a value and root for employees of High 1 to cling to even in times of crisis.

The labor and management representatives declare the core value and role model for High 1 today in order to lay a foundation on the vision of becoming a pioneer of eco-friendly resorts and a leader in leisure culture. The core value is like a set of regulations and standards for business activities that all employees must adhere to, and the role model is like a guidepost with which to improve themselves. The labor and management representatives declare the shared values of High 1.

We solemnly declare that we will continue to share and support these shared values so that our organization can become one of the best companies in Korea and a powerful organization that produces some of the most talented staff.

Establishment of the core value

Standards of thinking and behavior for each individual of KangwonLand in relationship with work, colleagues, customers and the community to achieve the vision of the organization

core value
  • 01. PASSION : We do not give up after a failure, and we achieve excellent results by pouring our soul into our work.
  • 02. TRUST : We care for each other and cooperate based on respect and fairness.
  • 03. CHANGE : We actively participate in the process of change for continual innovation and dynamic growth.

ESTABLISH THE RIGHT LEADERSHIP STYLE

Leaders who will represent the right people of High1 Resort in relationship with colleagues, work, customers and the community

01. A LEADER WHO TAKES THE INITIATIVE AND SETS AN EXAMPLE

One who makes decisions promptly and takes responsibility for the consequences. COSTOMER COMMUNITY, WORK, COLLEAGUES TILT and I MY POSITION ON THE CORE VALUES AND LEADERSHIP

02. A LEADER WHO HUMBLES HIMSELF AND SUPPORTS OTHERS

Who cooperates with an open mind and helps others to grow and succeed. COMMITMENT, PASSION, TRUST KEYWORDS FOR CORE VALUES

03. A LEADER WHO LESTENS TO AND SERVES OTHERS, AND WHO LISTENS TO THE CUSTOMERS AND SERVES THEM WHOLE-HEARTEDLY.

Who listens to the customers and serves them whole heartedly.

RESPONSIBLE INITIATIVE, LISTENING SERVICE, MODEST SUPPORT KEYWORDS FOR RIGHT LEADERSHIP STYLE