KANGWONLAND BRAND PORTFOLIO

The brands of Kangwon Land include Kangwon Land Convention Hotel, Kangwon Land Casino, Kangwon Land Hotel, High1 Ski, High1 C.C, High1 Hotel, Valley Condominium, and Mountain Condominium.

KANGWONLAND LOGO

The main colors of the casino and the hotel match because they are the main businesses of Kangwon Land.

MEANING OF THE WORDMARK

This wordmark implicitly expresses the regional characteristics of Gangwon-do by modeling overlapping mountain terrains and mines under one characteristic motif. Five lines going up gradually symbolize four areas (Samcheok-si, Taebaek-si, Jeongseon-gun, Yeongwol-gun), which used to lead Korea’s coal mining industry; the uppermost line symbolizes Kangwon Land, a brand that pursues the value of coexistence for local development by cultivating new markets for the closed mine areas. In addition, the image of soaring toward the sky symbolizes the company’s pursuit of business success and best value.

HIGH1 LOGO